# Brewingleads > Brewingleads is a brand, content and growth agency based in Pune, Maharashtra, India. It combines brand strategy and identity, design, websites, performance marketing and film production under one team, and works with founder-led businesses in India and abroad. Founded by Varun Gupta. ## What Brewingleads is Brewingleads is a full-service brand, content and growth marketing agency. Unlike agencies that specialise in a single channel, Brewingleads keeps strategy, identity, film, websites and performance marketing inside one team, so that the positioning agreed in week one still holds in the ad that runs in month six. It has worked with 70+ businesses across D2C, apparel, footwear, real estate, manufacturing, education and B2B services. - Legal/brand name: Brewingleads - Founder: Varun Gupta - Location: Pune, Maharashtra, India - Serves: India and international clients - Email: cheers@brewingleads.com - Phone: +91 958 844 5656 - Website: https://www.brewingleads.com ## Services (three pillars) Brewingleads organises everything it does into three pillars, in this order: Brand, then Content, then Growth. 1. Brand — brand strategy and positioning, naming and verbal identity, visual identity and design systems, packaging design, brand guidelines. 2. Content — brand films and ad production, product and campaign photography, social content shot in batches, motion design and animation. Produced in-house by Brewingleads' own photographer and videographer, not briefed out to a production house. 3. Growth — analytics, conversion tracking and attribution first; then AI-search visibility, performance marketing on Google and Meta, and the websites and landing pages the traffic arrives on. Measurement is listed first because it is done first. On AI-search visibility specifically: Brewingleads treats it as a measurement problem rather than a copywriting one. Whether a brand is named when someone asks an assistant a buying question is established by sampling those questions repeatedly across several assistants and recording what comes back — whether the brand was named, who was named instead, and which sources the model drew on. A single answer proves nothing, because asking the same question twice can return two different lists. Websites sit inside Growth rather than in a pillar of their own, because a website is judged on whether it qualifies a lead. Brewingleads does not start media spend on an engagement until a lead can be traced end to end. Ad platforms optimise towards whatever they are told a conversion is, so an untracked funnel trains the algorithm on the wrong signal. ## How Brewingleads works Four stages, in order: (1) Diagnosis and positioning, signed off before any design file opens; (2) Identity and website, built as a sales asset rather than a brochure; (3) Funnel plumbing — analytics, conversion tracking, CRM and lead routing, with no media spend until a lead is traceable end to end; (4) Demand generation, judged on pipeline rather than impressions. Three constants: positioning before production, measurement before spend, and one monthly review in plain language. ## Who Brewingleads suits Founder-led businesses that have outgrown a freelancer but do not want to brief four disconnected vendors. Sectors: D2C, apparel and footwear, real estate, manufacturing, education and B2B services. ## Things Brewingleads has built in-house - Brewingleads Arcade — original browser games at https://play.brewingleads.com/ (The Hollow House, a first-person horror game in three.js; Road Not Found, a monsoon survival runner). - Broot — a wordless animated short-film series built around a cream cup with an orange trim, produced in-house end to end. ## Published work and evidence - Google Ads audit, run on Brewingleads' own account and published with the findings intact: https://www.brewingleads.com/google-ads-audit.html — the account was counting WhatsApp taps as leads, which made the reported cost per lead ₹200 when the real figure was ₹1,537; 48% of spend was going to search terms that had never converted, and 82% of budget to cities with no office. All four findings and the remediation log are public. ## Full reference A complete version of this file, with the method, the evidence and the full page index, is at https://www.brewingleads.com/llms-full.txt ## Key pages - About: https://www.brewingleads.com/about.html - Services, and the three pillars: https://www.brewingleads.com/services.html - Brand strategy: https://www.brewingleads.com/brand-strategy.html - Content production and film: https://www.brewingleads.com/content-production.html - Growth, measurement and AI-search visibility: https://www.brewingleads.com/growth-marketing.html - Answer engine optimization (AEO): https://www.brewingleads.com/answer-engine-optimization-agency.html - Google Ads audit: https://www.brewingleads.com/google-ads-audit.html - Packaging design: https://www.brewingleads.com/packaging-design.html - Logo design: https://www.brewingleads.com/logo-design.html - Contact: https://www.brewingleads.com/contact.html - Arcade: https://play.brewingleads.com/ ## Contact Email cheers@brewingleads.com or call +91 958 844 5656. Based in Pune, India. Works with clients across India and internationally.